Head of #Marketing - #Singapore

United Arab Emirates
Job Type:

Seeking a #Singapore based senior #marketing candidate (Director, Head of) to ensure growth in Brand activation, leverage digital and establish core and local ranges across S.E #Asia and Middle East as this business pursues an aggressive growth strategy. 
Role based in #Singapore - 75% travel across the GCC and S E #Asia. 

The role purpose;

  • To ensure a pipeline of commercially viable products which will grow sales across the businesses in each of the Regions
  • To ensure a global range (core & local) which is defined & clearly understood & implemented consistently across the Regions
  • To work to build brand awareness in partnerships so they are the dominant preferred brand in International markets
  • To ensure that delivery of 3 new market entries in 2018 with the right brand activation plans to ensure that the economic model in each market is sound & robust and can deliver the expected levels of sales & stores
  • To leverage the opportunity that #digital brings & to commercialise the offer further in International markets
  • To ensure that the needs of the Regional customers are fed into the global CMO team to ensure the development of products and campaigns which reflect these customers and which are commercially fit for the franchise model to support & which drive sales & profit
  • To work with the global #CMO to ensure a defined global range (core & local) that is understood & implemented consistently by franchise partners across the Region
  • To collaborate with the Global Innovation team to ensure that any product/offer that passes to market is commercialised appropriately for the international franchise model and meets customer needs. To ensure that our franchise partners are engaged & execute new products & initiatives with maximum benefit & sales impact.

Key's to success:

  • Ability to communicate at the highest levels with business partners and the Global Commercial Marketing team. 
  • History of achievement in Brand Activation across the GCC
  • Proven track record of ATL, BTL, OTL success.


Apply now

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Executive Search, Job search, Management search, recruitment agency, ethical recruiters in MENA, Asia, UAE, Europe Retail, FEC, Food, Fashion, Luxury brands.

Sectors We Cover

Retail, Food service, Hospitality and FMCG – Mid-Management to Executive positions in Operations, Buying, Merchandising, CRM, Franchise, Food preparation, Business Development, Supply Chain, Logistics, Marketing, Finance and IT, Leadership, HR, Business Development, Organisational Development and more.

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Other sectors include Food service, catering, FMCG, FEC, Theme Parks, Construction.

We focus on quality and service. We are not a big volume agency! We will only discuss an opportunity with you when you have a good chance of success!

Global Retail Recruitment is an established global retail recruiter and executive search agency focusing on delivery of quality recruitment process and extensive knowledge in the retail sector. We assist candidates in their search for a new career with consideration to their personal requirements, key skills, future career path and capability of fulfilling our clients brief.

We have delivered success and continue to deliver quality retail recruitment process for candidates globally to leading brands in Europe, Asia, and MENA. Our recruitment success is based on our commitment to providing ethical, considerate and communicative recruitment service coupled with honest, professional advice.

We have significant experience in Luxury, Food, Fashion, Lifestyle, Variety Retail in operations and all support functions such as HR, Leadership, organisational development marketing, finance, buying, merchandising, VM, Supply, Logistics, Franchise, CRM, Real Estate, E-commerce and more.

Vacancies are normally Area, Regional, Country, GM, Director, CEO, COO, CFO, VP, P, MD levels.

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