Marketing Manager - Lifestyle Brand

Role purpose:  
Responsible for the organisation of effective planning and execution of all the Group’s marketing activities in accordance with the Brand philosophy, policies and procedures and as directed by EHQ. Tell stories of innovation and sport through channels ranging from retail stores to social media digital engagement.

Key accountabilities and decision ownership 

  • Develop holistic annual and seasonal marketing calendar of brand initiatives for the Group;
  • Work with central merch team and sales team to craft a strategic vision for the account, driving the development and implementation of content and experiences both digitally and physically for the consumer.
  • Contribute to seasonal planning process as it relates to the channels of distribution, retail concepts and key accounts; including leading, contributing, and driving the seasonal plan for key product stories.
  • Work with merch team to understand design, innovation and points of distinction for key product stories to be told across account digital and retail channels.
  • Think digital first, ensuring there is a seamless Omni-channel consumer journey
  • Act as the coordinator between the HQ and country Marketing managers helping them develop and correctly execute the seasonal and category marketing programs, ensuring cross-functional alignment between marketing, VM, product, retail and sales;
  • Develop strong relationships with internal and external partners (marketing, product, VM, sales, services, retailers and agencies);
  • Conduct market research among focused marketplaces to determine insights into existing and future consumer trends relevant to the Brand - analysis of customer research, current market conditions and competitor information;
  • Monitor, review and report on all marketing activity and results and ensure that marketing activity is within agreed budget;
  • Support the development of direct employees and in country Brand Managers.

Malta Any Region

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Executive Search, Job search, Management search, recruitment agency, ethical recruiters in MENA, Asia, UAE, Europe Retail, FEC, Food, Fashion, Luxury brands.

Sectors We Cover

Retail, Food service, Hospitality and FMCG – Mid-Management to Executive positions in Operations, Buying, Merchandising, CRM, Franchise, Food preparation, Business Development, Supply Chain, Logistics, Marketing, Finance and IT, Leadership, HR, Business Development, Organisational Development and more.

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Other sectors include #Foodservice #hospitality #Digital

We focus on quality and service. We are not a big volume agency! We will only discuss an opportunity with you when you have a good chance of success!

Global Retail Recruitment is an established global retail recruiter and executive search agency focusing on delivery of quality recruitment process and extensive knowledge in the retail sector. We assist candidates in their search for a new career with consideration to their personal requirements, key skills, future career path and capability of fulfilling our clients brief.

We have delivered success and continue to deliver quality retail recruitment process for candidates globally to leading brands in Europe, Asia, and MENA. Our recruitment success is based on our commitment to providing ethical, considerate and communicative recruitment service coupled with honest, professional advice.

We have significant experience in Luxury, Food, Fashion, Lifestyle, Variety Retail in operations and all support functions such as HR, Leadership, organisational development marketing, finance, buying, merchandising, VM, Supply, Logistics, Franchise, CRM, Real Estate, E-commerce and more.

Vacancies are normally Area, Regional, Country, GM, Director, CEO, COO, CFO, VP, P, MD levels.

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