Head of Destination Marketing

#recruiter #marketing #careercoach #globalretailrec

Leads the Destination Marketing agenda within the business, defining, for approval, the strategic approach in support of the business plans.  Materially influences & contributes to the development of the Destination Marketing Strategy to build the Brand and profile of the destination as a vibrant and attractive Destination, ensuring its effective implementation and review. Accountable as “Place Maker” , acting as a central point owning and approving the alignment of destination, Destination Hotels and Real Estate marketing messages projected into the market. Contributes to shaping the strategic direction of the Events Calendar in support of the Destination Marketing Strategy and owns the digital marketing and development at an international, regional and local level.

Responsibilities: 

 

In conjunction with the #Director of Destination Management, develops for approval, the Destination Marketing Strategy, implementing a high level 3 to 5-year Marketing Plan in support of Destination’s continuing development.
Develops the Destination Annual Marketing Plans to ensure alignment with the overall Business strategy, implementing and delivering the Annual Marketing Plan.
Ensures compliance with established standards and procedures to ensure a coherent and consistent Brand identity is established and maintained.
Manages the implementation of the Annual Marketing #Communications plans to deliver declared results and increase awareness of the Destination.
Ensures integration between the Company’s communication platforms and those of external partners to align activities, 

Ensures the effective communication of the #marketing agenda, key activities and the Destination’s Brand identity to internal staff to support employee engagement.

Ensures the execution of the overall Destination media plan & Destination related #PR #Strategy, identifying areas for continuous improvement.

Seeks and establishes sustained working relationships with key international & national media channels, capitalizing on these to gain maximum exposure for Destination events and build and promote the Destination’s image.
Monitors all dealings with local and international press, broadcasting and television to ensure that reports are consistent with acceptable parameters

Minimum Qualifications

  • University Degree in #Marketing Management, preferably #Destination Marketing

Job-Specific Experience

  • Minimum 10 Years’ experience (or equivalent) in marketing management, at a minimum in the tourism sector but preferably involving Destination Marketing.
  • 2yrs of which includes the experience of managing and directing a team of marketers.
  • Demonstrates a history of innovation and excellence in developing and delivering a prestige brand
  • English fluent
  •  


Location:
Montenegro All
Job Type:
Permanent

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Executive Search, Job search, Management search, recruitment agency, ethical recruiters in MENA, Asia, UAE, Europe Retail, FEC, Food, Fashion, Luxury brands.

Sectors We Cover

Retail, Food service, Hospitality and FMCG – Mid-Management to Executive positions in Operations, Buying, Merchandising, CRM, Franchise, Food preparation, Business Development, Supply Chain, Logistics, Marketing, Finance and IT, Leadership, HR, Business Development, Organisational Development and more.

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Other sectors include #Foodservice #hospitality #Digital

We focus on quality and service. We are not a big volume agency! We will only discuss an opportunity with you when you have a good chance of success!

Global Retail Recruitment is an established global retail recruiter and executive search agency focusing on delivery of quality recruitment process and extensive knowledge in the retail sector. We assist candidates in their search for a new career with consideration to their personal requirements, key skills, future career path and capability of fulfilling our clients brief.

We have delivered success and continue to deliver quality retail recruitment process for candidates globally to leading brands in Europe, Asia, and MENA. Our recruitment success is based on our commitment to providing ethical, considerate and communicative recruitment service coupled with honest, professional advice.

We have significant experience in Luxury, Food, Fashion, Lifestyle, Variety Retail in operations and all support functions such as HR, Leadership, organisational development marketing, finance, buying, merchandising, VM, Supply, Logistics, Franchise, CRM, Real Estate, E-commerce and more.

Vacancies are normally Area, Regional, Country, GM, Director, CEO, COO, CFO, VP, P, MD levels.

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