Brand Communication #Director
The mission of the role is to build the #brand as the best brand in #China through maximizing innovative and inspirational brand exposure by recommending, planning and executing initiatives in #Above-the-Line, Online and Mobile Media.
Pro-actively developing and recommending advertising, new media strategies and its derived programs.
Planning and overseeing the development, preparation and implementation of the communications campaigns, in above-the-line and below-the-line media and (mobile) Internet, including media planning and buying activities.
Pro-actively directing agencies and the team to maximize brand and (new) product exposure while maximizing integration with other elements of the marketing mix.
KPIs: • Sell in target • Sell through target (30 day, 60 day, 90 day) • Media exposure (print, online, social media) • On time launch of campaigns • Budget control • Quality of recommended and executed initiatives to maximize brand and product exposure and are implemented at industry leading standards • Integration of ideas with other disciplines
Education and Experience
Minimum of 8 years’ experience in the advertising or communication dept. with an international Retail brand
Previous experience in advertising, digital/social, PR, and Creative Services in China; Previous experience with media in China
Knowledgeable about China and international, street culture, casual fashion, lifestyle industry.
Excellent presentation and organizational skills
Exposure – brand/category marketing, trade marketing
Relevant China marketing experience preferred
University Degree or above.
Preferably in a marketing or communications related
Fluent in English
Mandarin Chinese as native language preferred
#Marketing #Communication #retail #careercoach #executivesearch #fashion
- China Shanghai
- Job Type:
Executive Search, Job search, Management search, recruitment agency, ethical recruiters in MENA, Asia, UAE, Europe Retail, FEC, Food, Fashion, Luxury brands.
Sectors We Cover
Retail, Food service, Hospitality and FMCG – Mid-Management to Executive positions in Operations, Buying, Merchandising, CRM, Franchise, Food preparation, Business Development, Supply Chain, Logistics, Marketing, Finance and IT, Leadership, HR, Business Development, Organisational Development and more.
#Recruiter, #Executive #Search #Retail Recruitment Specialists #Talent #International Vacancies
Other sectors include #Foodservice #hospitality #Digital
We focus on quality and service. We are not a big volume agency! We will only discuss an opportunity with you when you have a good chance of success!
Global Retail Recruitment is an established global retail recruiter and executive search agency focusing on delivery of quality recruitment process and extensive knowledge in the retail sector. We assist candidates in their search for a new career with consideration to their personal requirements, key skills, future career path and capability of fulfilling our clients brief.
We have delivered success and continue to deliver quality retail recruitment process for candidates globally to leading brands in Europe, Asia, and MENA. Our recruitment success is based on our commitment to providing ethical, considerate and communicative recruitment service coupled with honest, professional advice.
We have significant experience in Luxury, Food, Fashion, Lifestyle, Variety Retail in operations and all support functions such as HR, Leadership, organisational development marketing, finance, buying, merchandising, VM, Supply, Logistics, Franchise, CRM, Real Estate, E-commerce and more.
Vacancies are normally Area, Regional, Country, GM, Director, CEO, COO, CFO, VP, P, MD levels.