Director / Senior Manager Brand Communication, Category

#Director / Senior Manager Brand #Communication, Category
Based Shanghai, #China.
A fantastic opportunity to grow an international brand in a developing market. 
The role reports to both Senior Category Director & Senior Brand Communication Director.

Purpose & Overall relevance of the role:

 - The mission of the role is to build the brand as the best sports brand in China through maximizing innovative and inspirational brand exposure by recommending, planning and executing initiatives via above-the-line, online and mobile media. He/she will achieve this mission by:

 - Pro-actively developing and recommending advertising, new media strategies and its derived programs.
​  - 
Planning and overseeing the development, preparation and implementation of communications campaigns, via above-the-line and below-the-line media and (mobile) Internet, including media planning and buying activities.

​​ - Pro-actively directing agencies and her/his team to maximize brand and (new) product exposure while maximizing integration with other elements of the marketing mix.
​ - Being a key Brand Guardian.

Key Responsibilities:
 Pro-actively develops and recommends integrated advertising, new media strategies and its derived programs according to the marketing plan.
- Creates comprehensive action plans for all Brand communications projects with the aim to maximize brand and (new) product exposure while maximizing efficiencies.
 - Manages sourcing of all (locally produced) Brand Communication material at the lowest price while still maintaining good quality and standards.
- Develop and Manage category monthly budget plan based on agreed marketing calendar.
- Follows, maximizes and controls the Brand Communication budget as set according to the Marketing Plan.

- Develops and implements planning and execution processes, follows the Marketing Plan.

- Executes and tracks the Brand Communications plan.

- Implements quality control systems for production of all materials. 

Key Competencies:

- Manage Business (Processes and Projects).

- Manage and Develop People.

- Result Orientation.

- Ability to lead and Influence Others.

- Planning and organizing.
- Strategic thinking and application.

- Conceptual understanding of marketing as brand building tool.

- A passion for and an understanding of the category along with the desire to translate the passion into building the brand in the region.

- Strong team player.

- Very high level of integrity.

- English Presentation with impact.

- Communication skills, relationship management and empathy.

- Negotiation skills.

- Excellent creative/design/ art direction sense.

- Optimistic and open minded for changes.

- Ability to multi-task and attention to detail.

- Ability to undertake huge work pressure.

- Ability to take calculated risks.

Required Education, Experience, Qualifications:

- Up to 10 years minimum experience required in advertising or communication with an international brand.

- Previous experience in advertising, digital/social, PR, and Creative Services in China.
- Previous experience with media in China.
- Knowledgeable about China sports and international, street culture/sport casual fashion, lifestyle industry.

- Excellent presentation and organizational skills.

- Exposure – brand/category marketing, trade marketing.

- Relevant China marketing experience, preferred.

- University Degree or above preferably in a marketing or communications related


- Good MS Office skills.

- Fluent in English and Mandarin (written and spoken).

- Mandarin Chinese as native language preferred.

China Beijing
Job Type:

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