Director / Senior Manager Brand Communication, Category
#Director / Senior Manager Brand #Communication, Category
Based Shanghai, #China.
A fantastic opportunity to grow an international brand in a developing market.
The role reports to both Senior Category Director & Senior Brand Communication Director.
Purpose & Overall relevance of the role:
- The mission of the role is to build the brand as the best sports brand in China through maximizing innovative and inspirational brand exposure by recommending, planning and executing initiatives via above-the-line, online and mobile media. He/she will achieve this mission by:
- Pro-actively developing and recommending advertising, new media strategies and its derived programs.
- Planning and overseeing the development, preparation and implementation of communications campaigns, via above-the-line and below-the-line media and (mobile) Internet, including media planning and buying activities.
- Pro-actively develops and recommends integrated advertising, new media strategies and its derived programs according to the marketing plan.
- Creates comprehensive action plans for all Brand communications projects with the aim to maximize brand and (new) product exposure while maximizing efficiencies.
- Manages sourcing of all (locally produced) Brand Communication material at the lowest price while still maintaining good quality and standards.
- Develop and Manage category monthly budget plan based on agreed marketing calendar.
- Follows, maximizes and controls the Brand Communication budget as set according to the Marketing Plan.
- Develops and implements planning and execution processes, follows the Marketing Plan.
- Executes and tracks the Brand Communications plan.
- Implements quality control systems for production of all materials.
- Manage Business (Processes and Projects).
- Manage and Develop People.
- Result Orientation.
- Ability to lead and Influence Others.
- Planning and organizing.
- Strategic thinking and application.
- Conceptual understanding of marketing as brand building tool.
- A passion for and an understanding of the category along with the desire to translate the passion into building the brand in the region.
- Strong team player.
- Very high level of integrity.
- English Presentation with impact.
- Communication skills, relationship management and empathy.
- Negotiation skills.
- Excellent creative/design/ art direction sense.
- Optimistic and open minded for changes.
- Ability to multi-task and attention to detail.
- Ability to undertake huge work pressure.
- Ability to take calculated risks.
Required Education, Experience, Qualifications:
- Previous experience in advertising, digital/social, PR, and Creative Services in China.
- Previous experience with media in China.
- Knowledgeable about China sports and international, street culture/sport casual fashion, lifestyle industry.
- Excellent presentation and organizational skills.
- Exposure – brand/category marketing, trade marketing.
- Relevant China marketing experience, preferred.
- University Degree or above preferably in a marketing or communications related
- Good MS Office skills.
- Fluent in English and Mandarin (written and spoken).
- Mandarin Chinese as native language preferred.
- China Beijing
- Job Type:
Executive Search, Job search, Management search, recruitment agency, ethical recruiters in MENA, Asia, UAE, Europe Retail, FEC, Food, Fashion, Luxury brands.
Sectors We Cover
Retail, Food service, Hospitality and FMCG – Mid-Management to Executive positions in Operations, Buying, Merchandising, CRM, Franchise, Food preparation, Business Development, Supply Chain, Logistics, Marketing, Finance and IT, Leadership, HR, Business Development, Organisational Development and more.
#Recruiter, #Executive #Search #Retail Recruitment Specialists #Talent #International Vacancies
Other sectors include #Foodservice #hospitality #Digital
We focus on quality and service. We are not a big volume agency! We will only discuss an opportunity with you when you have a good chance of success!
Global Retail Recruitment is an established global retail recruiter and executive search agency focusing on delivery of quality recruitment process and extensive knowledge in the retail sector. We assist candidates in their search for a new career with consideration to their personal requirements, key skills, future career path and capability of fulfilling our clients brief.
We have delivered success and continue to deliver quality retail recruitment process for candidates globally to leading brands in Europe, Asia, and MENA. Our recruitment success is based on our commitment to providing ethical, considerate and communicative recruitment service coupled with honest, professional advice.
We have significant experience in Luxury, Food, Fashion, Lifestyle, Variety Retail in operations and all support functions such as HR, Leadership, organisational development marketing, finance, buying, merchandising, VM, Supply, Logistics, Franchise, CRM, Real Estate, E-commerce and more.
Vacancies are normally Area, Regional, Country, GM, Director, CEO, COO, CFO, VP, P, MD levels.